Sistema Gráfico Identitario

El Sistema de Signos Identitarios reúne los elementos visuales fundamentales que representan a Herrco, como el logotipo, imagotipo, isotipo o cualquier variación gráfica que defina su identidad.

Estos signos son el pilar de la representación visual de la marca, garantizando reconocimiento y coherencia en todos los contextos.

Herrco Logotipo Oficial Positivo

Herrco Logo Negativo

Herrco Reduccíon Logo Positivo

Herrco Reducción Logo Negativo

Recursos Gráficos

También ponemos a disposición diferentes recursos gráficos que si bien forman parte del sistema de signos, no tienen una función en específico, dichos símbolos funcionan únicamente como refuerzo identitario, también es un excelente elemento decorativo que dota de identidad a las piezas que hacen uso de él.

Simbolo + Envolvente Positivo

Simbolo + Envolvente Negativo

Herrco Simbolo Positivo

Herrco Simbolo Negativo

Sistema Tipográfico

Se establecen las bases para el uso coherente y funcional de las tipografías en todos los puntos de contacto.

Este apartado define las fuentes principales y secundarias, sus aplicaciones en títulos, subtítulos y cuerpos de texto, así como las reglas básicas.

Su objetivo es garantizar legibilidad y consistencia, al mismo tiempo que refuerza la identidad visual de Herrco a través de una selección tipográfica alineada con su estilo y personalidad.

Aa

Noirden

Lectura Breve

AaBbCcDdEeFf • 0123456789

Regular - Bold

Aa

Lato

Lectura Inmersiva

AaBbCcDdEeFf • 0123456789

Light - Black

Aa

Aliquam

Display

Colores

Se define la paleta cromática oficial que constituye uno de los pilares fundamentales de su identidad visual.

Este apartado detalla los colores primarios y secundarios, así como sus variantes y aplicaciones en diferentes contextos y soportes.

Incluye especificaciones técnicas como códigos RGB, CMYK y HEX, asegurando una reproducción consistente y precisa en medios digitales e impresos.

La elección y combinación de estos colores refuerza la personalidad de la marca y garantiza un impacto visual coherente y distintivo.

#77B72A
RGB (119, 183, 42)
CMYK (35%, 0%, 77%, 28%)

Lime Green

#58AE00
RGB (88, 174, 0)
CMYK (49%, 0%, 100%, 32%)

Bright Apple Green

#117527
RGB (17, 117, 39)
CMYK (86%, 0%, 67%, 54%)

True Green

#005789
RGB (0, 87, 137)
CMYK (100%, 37%, 0%, 46%)

Venice Blue

#F1F1F1
RGB (241, 241, 241)
CMYK (0%, 0%, 0%, 6%)

Medium Seashell

#FFFFFF
RGB (255, 255, 255)
CMYK (0%, 0%, 0%, 0%)

Full White

#000000
RGB (0, 0, 0)
CMYK (0%, 0%, 0%, 100%)

True Black

Componentes Web

H1

Noirden

Bold

H2

Noirden

Bold

H3

Noirden

Bold

H4

Noirden

Regular

H5

Noirden

Regular

H6

Noirden

Regular

P

Lato

Regular

Lato
Regular

Lato

Regular

Acción

Structure Classes

Defined and flexible core structure we can use on all or most pages.

page-wrapper

main-wrapper

container-small

container-medium

container-large

padding-global

padding-section-small

padding-section-medium

padding-section-large

button-group

Headings

HTML tags define default Heading styles. Use Heading classes when the typography style doesn't match the default HTML tag.

Sample text helps you understand how real text may look. Sample text is being used as a placeholder.

heading-style-h1

Sample text helps you understand how real text may look. Sample text is being used as a placeholder.

Sample text is being used as a placeholder. Sample text helps you understand how real text may look.

heading-style-h2

Sample text is being used as a placeholder. Sample text helps you understand how real text may look.

Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

heading-style-h3

Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present.

heading-style-h4

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present.

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

heading-style-h5

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

heading-style-h6

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

Other HTML Tags

HTML tags define default text styles.

All paragraphs

All links

All Links

All quotes

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All Ordered Lists

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Sample text is being used as a placeholder for real text that is normally present.
Sample text is being used as a placeholder for real text that is normally present.

All Unordered Lists

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Sample text is being used as a placeholder for real text that is normally present.
Sample text is being used as a placeholder for real text that is normally present.

Text Classes

Text classes when typography style doesn't match the default HTML tag.

Text Sizes

text-size-large

Sample text is being used as a placeholder for real text that is normally present.

text-size-medium

Sample text is being used as a placeholder for real text that is normally present on your website.

text-size-regular

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website.

text-size-small

Sample text is being used as a placeholder for real text that is normally present on your website. Sample text helps you understand how real text may look on your website.

text-size-tiny

Sample text is being used as a placeholder for real text that is normally present on your website. Sample text helps you understand how real text may look on your website.

Text Styles

text-style-strikethrough

text-style-italic

text-style-muted

text-style-allcaps

text-style-nowrap

text-style-link

text-style-quote

Sample text is being used as a placeholder.

text-style-2lines

This CSS style is not supported for Rich Texts on iOS.

text-style-3lines

This CSS style is not supported for Rich Texts on iOS.

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.

Text Weights

text-weight-xbold

text-weight-bold

text-weight-semibold

text-weight-medium

text-weight-normal

text-weight-light

Text Alignments

text-align-left

text-align-center

text-align-right

Buttons

Button combo class system.

button

Button Text

button

is-small

Button Text

button

is-large

Button Text

button

is-secondary

Button Text

button

is-negative

Button Text

button

is-text

Button Text

button

is-icon

Button Text

Colors

Manage recurring text and background colors.

Text Colors

text-color-primary

text-color-secondary

text-color-alternate

Background Colors

background-color-primary

background-color-secondary

background-color-tertiary

background-color-accent

background-color-alternate

Max widths

Use the max-width CSS property to contain inner content to a maximum width.

max-width-full

max-width-full-tablet

max-width-full-mobile-portrait

max-width-full-mobile-landscape

max-width-xxlarge

max-width-xlarge

max-width-large

max-width-medium

max-width-small

max-width-xsmall

max-width-xxsmall

Paddings

Utility spacing system - padding classes. [padding-direction] + [padding-size].

Direction Classes

padding-bottom

padding-top

padding-vertical

padding-horizontal

padding-left

padding-right

Size Classes

padding-0

padding-tiny

padding-xxsmall

padding-xsmall

padding-small

padding-medium

padding-large

padding-xlarge

padding-xxlarge

padding-huge

padding-xhuge

padding-xxhuge

padding-custom1

padding-custom2

padding-custom3

Margins

Utility spacing system - padding classes. [margin-direction] + [margin-size].

Direction Classes

margin-bottom

margin-top

margin-vertical

margin-horizontal

margin-left

margin-right

Size Classes

margin-0

margin-tiny

margin-xxsmall

margin-xsmall

margin-small

margin-medium

margin-large

margin-xlarge

margin-xxlarge

margin-huge

margin-xhuge

margin-xxhuge

margin-custom1

margin-custom2

margin-custom3

Spacers

Unified spacer system for the project.

spacer-tiny

spacer-xxsmall

spacer-xsmall

spacer-small

spacer-medium

spacer-large

spacer-xlarge

spacer-xxlarge

spacer-huge

spacer-xhuge

spacer-xxhuge

Icons

Unify icons sizes. icon-height sets height of icons. icon-1x1 sets both height and width of icons.

icon-height-small

icon-height-medium

icon-height-large

icon-1x1-small

icon-1x1-medium

icon-1x1-large

Useful utility systems

Utility classes we like to use in most of our projects to build faster.

hide

This element is hidden

hide-tablet

hide-mobile-portrait

hide-mobile-landscape

overflow-visible

overflow-hidden

overflow-auto

overflow-scroll

pointer-events-auto

pointer-events-none

layer

spacing-clean

align-center

z-index-1

z-index-2

inherit-color

aspect-ratio-square

aspect-ratio-portrait

aspect-ratio-landscape

aspect-ratio-widescreen

fit-fill

fit-contain

fit-cover

fit-none

fit-scaledown

Webflow elements

Native Webflow elements with Client-First classes applied.

form_component

Example of a form component using Folders

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text-rich-text

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Sample text with a link is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text.

Sample text is being used as a placeholder for real text that is normally present.
Sample text is being used as a placeholder for real text that is normally present.
Sample text is being used as a placeholder for real text that is normally present.

Sample text is being used as a placeholder for real text that is normally present.
Sample text is being used as a placeholder for real text that is normally present.
Sample text is being used as a placeholder for real text that is normally present.

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.